MAKING BUSINESS CHILD’S PLAY
HOW TO BUILD A WINNING BRAND
You don’t know what you don’t know, and no more so than when it comes to starting a business.
From idea to launch plan, Joanna takes you on a journey that includes business plans and contracts, whilst helping you to understand what makes a great brand, how to reach your consumer and what to expect as an entrepreneur.
The depth of information also makes essential reading for any business owner who wants to ensure they are on the right path to success from someone who turned their baby & child toiletries brand into the category No.1 in the UK in just 5 years.
And, if you are already working in a small to medium sized business, Joanna shares vital information that took her months to learn in just minutes, giving you answers and direction, all supported with top tips and advice from people she really trusts in their areas of expertise.
This is THE guide that does it’s damnedest to help you win in business by showing you pretty much everything that you need to know to get you there. All you must do is to come up with the idea!
TOPICS IN THE BOOK
The mindset and traits that set successful entrepreneurs apart
How to find, assess and develop your big idea
The critical importance of knowing your consumer
How to build a standout, authentic brand
Testing and validating your idea before launch
Website basics: what you can include, what you should include & what you need permission to include
Finding & appointing a manufacturer and understanding logistics
Legal contracts 101 - what you need to include, and elephant traps to look out for
Building a solid business plan: Market size, financials, marketing, supply chain, and more
Sticking to the plan & staying resilient
WE’RE GOING ON TOUR
Key note speaker - Ideas Fest - Hertfordshire - 10th September 2025
Key note speaker - Buy Women Built Event At Goldman Sachs - London - 15th September 2025
Key note speaker - Entrepreneurs' Forum Conference - Newcastle - 12th November 2025
CONTACT
Please contact to book Joanna for your event
